I have no idea why it froze, but I fixed it by disconnecting and reconnecting the camera while we were still live. His actual slides didn’t freeze - my screen-sharing camera did. If you read any of the comments on the first Facebook Live video, you’ll see most of them refer to slides freezing. If anyone reading this knows the answer, PLEASE let me know! I’m not sure why this happened, but it did. We use these for our Facebook Live videos on CSU’s Facebook page and it makes ALL the difference. McCue’s shirt and the audio sounded much, much better.Īnother tip: Use a gimbal when filming on your phone. When I tested out Switcher Studio prior to the Live video, my phone was always right in front of me (and my laptop), so I didn’t realize the app was pulling audio from my phone and not my laptop.īy the third Facebook Live video I hooked a lapel mic to Dr. You can also hear everything I was doing, including sliding my phone on the table and writing on paper (CRINGE). The audio on Switcher Studio defaulted to my phone (the device I was directing the Facebook Live from), instead of picking up the audio from my laptop.įor the first Facebook Live video, I had no idea the audio was being picked up from my phone, so the audio quality is not very solid. Pat McCue was using a PowerPoint presentation, so I used two cameras: my front-facing camera on my laptop and the screen sharing camera. If you’re using multiple cameras, always know where the audio is being picked up.įor the three Facebook Live videos the presenter Dr. These are just a few takeaways after using Switcher Studio for nine days. AKA: I am in no way an expert, nor did I use all of Switcher Studio’s features. This means, I learned how to use it FAST. Here they are □ĭisclaimer: I used Switcher Studio on the two-week trial so I could try it before paying for something I had never used. There were some mistakes and lessons I learned through the experience. The Equine Reproduction Laboratory Facebook page gained almost 300 new page likes during the week of the three Facebook Live videosīut, I was using a new technology.Everyone who viewed the video watched a combined total of 18,000 minutes (or 300 hours).I hosted the three Facebook Live presentations and the Equine Reproduction Laboratory saw great results: But if you use Facebook Live a lot and if it’s an important part of your social media strategy, I suggest investing in the technology. There are other third-party apps out there that are free. While it is easy to use, there’s a price to pay. I usually need someone to teach me how to use technology before I can ever use it, but I was able to figure out Switcher Studio pretty quickly on my own (and with the help of Switcher Studio video tutorials). The app itself is incredibly easy to navigate. You can add photos, videos, graphics and lower thirds to any live video with the touch of a button. Four additional cameras can be synched to the producer’s screen, allowing the producer to choose from many different shots/angles. Basically, it allows a user to become a producer of Facebook Live through their phone or iPad during a Facebook Live video. He found a program called Switcher Studio that’s being used by huge brands like HuffPost, BBC Sport, and Honda. I asked our resident tech genius Chase to help me find a third-party app/software that can help with our Facebook Live game. But I wanted to step up my Facebook Live game first. In January, I was approached by one of our equine reproduction veterinarians –the BEST, in my opinion– to do three Facebook Live presentations about foaling for the CSU Equine Reproduction Laboratory audience. But we still want the videos to appear professional and branded. Facebook Live sometimes looks amateurish, and that’s okay because we know our audience enjoys authentic and genuine content. That is, until you’re filming and realize people watching the Live video are probably getting motion sickness from your blurry video and constant shaking.
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