![]() ![]() This leaves them feeling like they don’t have a choice - they have to click your ad.Īccording to AdEspresso, the average length for a Facebook ad headline is just five words: Including this in the ad headline immediately lets prospects know what’s different and special about your product or service compared to competitors. To convince visitors to click your ad, you need an outstanding headline that highlights your unique value proposition. Elements that make up the best Facebook Ads Use Instapage for your Facebook Ads ➔ Headline Each Facebook Ad example below is categorized based on the headline, stock photo, illustration, and copy. ![]() Let’s dive deeper into the specific elements that must be optimized to make your ad worthy of being considered the best and most likely to generate the most leads. Facebook analytics allow you to see how your ads are performing, giving you a chance to make them even better by A/B testing different variations. You can also choose to run your ads continually, or on a set schedule, based on when they perform best. With all Facebook Ads, you can target audiences by age, gender, location, interests, and more. Although they offer more cost-efficient clicks and conversions, newsfeed ads tend to get higher engagement rates because they’re a form of native advertising. Margin ads are more traditional of the two because they were the first type of advertising that Facebook introduced. Use Instapage for your Facebook Ads ➔ What’s a Facebook ad?įacebook ads are paid advertisements displayed in a user’s news feed, in the right-side margin, or in the Facebook mobile app, displayed natively in the user’s newsfeed like this: (placement outlined in blue) These Facebook Ad examples stand out from the rest they stop users mid-scroll they are fully optimized for mobile devices and direct traffic to landing pages.Įssentially, it all boils down to one critical question: How do you make the best Facebook ad?īefore we dig into what characteristics and techniques make the best Facebook Ads, let’s briefly review. The key is to create exceptional and distinguished Facebook Ads can be seen by the 15 best Facebook ad examples we’ve curated for you. ![]()
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